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B2B Search Marketing In The New Mobile Universe

Comscore predicts that in the next few years there will be more smartphones on the planet than humans. Google predicts that by 2015 half of all search will be done on mobile devices like an iPhone or tablet. Studies indicate that search on a mobile device leads to conversion at a much higher rate, close to 30%, than desktop search. Still not sure you need to worry about mobile? The next time you're in a public place like a restaurant or sporting event, look around and see how many people are using their smartphones....
Google is already making changes to their search results based on Mobile. They now include a phone icon next to the organic snippet for websites that have a mobile version of the site and you can already see the PPC and Organic results are different on your smartphone. On average, our B2B clients are seeing 20-24% of their traffic coming from mobile devices this year. That's a huge number to ignore and it will only continue to grow.

 So the question is just what should you be doing to accommodate those users who search on their mobile device? First you need to create a mobile version of your website. We aren't talking about some plugin that simply turns your existing website into a mile long scrolling version on a smartphone. We're talking about a site designed specifically for the mobile phone environment. Although keeping the design in line with your existing site is important, you also have many additional features available that you don't have on the desktop version. You can create a click to call function, bookmark to home screen, directions from location etc. Anything you can do on your main website you can do even better on your mobile website including ecommerce and product catalogs.

Please give us a thumbs up if you found this to be useful and also let us know if you have specific B2B internet marketing qustions you would like to see us cover. Check back for more on B2B mobile websites and mobile apps!


www.industrialwebpros.com

Assisted Living Questions Abound...

Assisted living questions can be plentiful and sometimes not the easiest to make. With so many options and a variety of services available

http://www.squidoo.com/when-do-you-know-your-loved-one-needs-some-assisted-living

Assisted Living Enviorments Options

With so many senior care centers around, it may be difficult to get a sense of whats right for your loved ones. Costs also play a heavy role into the type of places due to services or accommodations. After researching what seems best check out a couple of places so you know for sure.

http://industrialweb.hubpages.com/hub/Types-of-Assisted-Living-Environments

Energy and Garage Doors

Using the best garage doors on your home can affect your energy bills. Learn what works best and become more energy independent.

http://buildingcommiss.hubpages.com/hub/Garage-Doors-A-Threat-to-Your-Homes-Energy-Efficiency

Tech Advice for Windows 8

Learn what to expect from upcoming Windows 8. XP will be discontinued in 2014 so an upgrade to 7 is necessary.

http://www.ribbit.net/resources/windows-8-tech-brief

Go Falcons!